The ask

Support riders post-purchase.

Helped product sell-through with an all-new language of learning.


Life’s too short to RTFM (read the f**king manual). People no longer invest time watching long and esoteric training videos. But with certain technical products, people still need to learn. The trick is teaching them “how to” in a way that gets straight to the point and works with today’s average attention span.

  • Strategy
  • Product Campaign


We crafted an evergreen YouTube series of snackable films that made it easy for people to set up and maintain SRAM products. Written with a “show don’t tell” approach, we were able to educate without words or voiceover instruction, making every film equally relevant and understandable globally, for riders of all languages. Bonus: No need for finishing myriad translated versions saved a lot of production dollars.

  • Brand IP
  • Video
  • 2D Motion Design

A holistic systems approach to learning.

To help riders quickly identify what to do and which tool to use, we created an ownable and repeatable design vocabulary – including signature iconography and simple, color-coded tools available to purchase for home use.


Since campaign launch, SRAM’s Rider Support Team is enjoying reduced call and chat volume, saving money and boosting internal efficiency. To develop a campaign that enhances post-purchase experience, empowers riders to work on their own gear, and also saves the client operational expense? We’d call that the kind of work that really works.


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